We design digital products, identities and experiences that solve meaningful problems and create lasting value. Through strategy, research and thoughtful execution, we help ambitious teams bring clarity to complexity.
FOUNDER
Edward Akuna
Founder & Lead Product Designer
Edward founded Tidemark to bring the discipline and craft of world-class product studios to teams who need it most. Today, the studio combines his hands-on leadership with a trusted network of specialists delivering senior-level thinking on every engagement, without the overhead of a large agency.
Godswill Ochomma
Motion / Graphics Designer
Wisdom Akata
Video Editor
SELECTED WORK
Projects we are proud to call ours
A curated collection of product, research and brand engagements, each shaped by the same care, precision and strategic thinking.
ORIN
Designing the interface language for an AI assistant that learns user habit overtime to customize traveling preference and book trips. It saves users preference with permission from user.
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HEALTH & WELLNESS · 2026 · UX RESEARCH · UI DESIGN
Trinity Hospital
A patient-focused hospital experience designed to make healthcare information feel clearer, more accessible and easier to act on.
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Handyman Platform
A two-sided marketplace connecting homeowners with trusted local tradespeople, designed for speed and trust.
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HEALTH & WELLNESS · 2026 · PRODUCT DESIGN · DESIGN SYSTEMS
Mood Tracker
A daily mood-tracking experience built to feel less like a form and more like a moment of reflection.
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SERVICES
What we do and why it matters
From early strategy to shipped interfaces, we work across the full arc of a product’s design, engaging exactly where we’re needed most.
01
Product Design
End-to-end design of digital products — from early concept through polished, shippable interfaces.
02
UX Strategy
Aligning business goals, user needs and technical constraints into a clear, defensible direction before a single screen is drawn.
03
UI Design
Interfaces built with precision — typography, layout and interaction considered down to the pixel.
04
Design Systems
Scalable component libraries and design tokens that keep growing products consistent as they evolve.
05
Brand Identity
Visual identities built to hold up across every surface a product touches, from logo to interface.
06
Website Design
Marketing sites and digital presences designed to make a confident first impression.
07
Design Consulting
Embedded strategic support for teams navigating complex design decisions, without the overhead of a full engagement.
JOURNAL
Thinking out loud.
Notes on design, research and the craft of building digital products. Written for teams who care about getting it right.
RESEARCH
Research Before Pixels
Why the fastest way to a good design is almost always the slowest way to start.
JULY 2026 · 2 MIN READ
DESIGN SYSTEMS
Building Design Systems
Why durable systems are built on principles, not just components and how to tell the difference.
JULY 2026 · 3 MIN READ
PRODUCT DESIGN
Designing AI Products
What changes when the interface has to represent something that thinks for itself and what doesn’t.
JULY 2026 · 4 MIN READ
Let’s build something lasting
Tell us about your project and where you’re headed. We’ll respond within 24hrs.
